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OnePlus will no longer sell new phones in the United States or Europe.
The Chinese smartphone manufacturer confirmed this week that it is pulling out of both markets for good. This move ends more than a decade of OnePlus phone launches in regions where the brand built a loyal fan base, known for offering flagship-level features at lower prices than Apple and Samsung.
In a statement, OnePlus confirmed it will stop launching new products in Europe and North America going forward. The company added that current users will keep their existing rights, including after-sales support and software updates.
The decision is part of a larger restructuring at Oppo, OnePlus’ parent company. Bloomberg first reported the move, citing a person familiar with the plan. OnePlus and Oppo have described it as a way to focus resources rather than compete in every region at once.
The change also comes at a difficult time for the wider smartphone industry. Memory chip prices have risen sharply this year, pushing up production costs across the board. IDC and Counterpoint both expect global smartphone shipments to decline by more than 13% in 2026 due to the shortage. Oppo itself reported a double-digit drop in shipments during the second quarter of 2026, due to weak demand across most of its major markets.
Existing OnePlus stock in the US and Europe will be sold off, with no plans to restock. The OnePlus 15 and OnePlus 15R, both released in late 2025, will be the last new OnePlus phones sold in these markets.
People who already own a OnePlus phone should not see any immediate change. Warranties, after-sales support, and software updates will continue as before. Oppo has said that OxygenOS, the software OnePlus phones currently run, will be replaced by ColorOS, Oppo’s own operating system, on existing devices in Europe and North America over the coming months.
OnePlus will keep operating in China. Reports suggest its withdrawal could later extend to India, possibly around 2027, though the company has not confirmed an exact date.
Realme, another Oppo-owned brand, is making a similar move in the opposite direction. It plans to stop launching new products in China while putting more focus on markets outside the country. Oppo, meanwhile, is expected to keep expanding in Europe, where it already sells phones directly.
OnePlus was founded in 2013 by Pete Lau and Carl Pei, with a focus on providing affordable phones for tech enthusiasts. Carl Pei left the company in 2020 to start Nothing, a separate phone brand. Over time, OnePlus raised the price of its flagship phones and added cheaper lines, such as the Nord series, to keep offering budget options.
This exit also fits a broader pattern. Several Chinese smartphone brands have struggled to hold onto a lasting share of the US and European markets. Huawei faces restrictions in the US tied to national security concerns, and Xiaomi has never built a large presence there either. OnePlus now joins that list, even though it once stood out for combining flagship features with prices well below Apple and Samsung.
