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Google’s ‘Rivalry’ With Amazon? It’s Complicated

Eric Schmidt, Google’s executive chairman, said this week in Berlin, “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.” Schmidt likely intended to persuade a skeptical European audience that Google is not all powerful, and faces more competition than some might assume. Even so, he offered the clearest comments yet on how Google views Amazon as a top competitor.