As if Instagram wasn’t tempting enough, the social media app just launched a brand new feature enticing users to spend more money on various products.
Although the Explore tab has been around for quite a while now, Instagram has actually been continuously tweaking it, both for technical improvements and for economic purposes. The Facebook-owned platform has found a new way to get users to open up their wallet with a redesign of this tab, which has begun to roll out in the US last week.
The redesign includes a new Shop button which gives users quick access to various category filters. These filters, like beauty, clothing, and make-up, for example, will instantly show users products that fit into these categories. IGTV is also pinned to the tab for easier access.
Regarding these changes, Instagram says that they redesigned the tab in order to make it easier for users “to find products and videos from brands and creators you love” as well as to “to help people experience the full breadth of interest content on Instagram.”
