Google confirmed on Wednesday that it would appeal its recent $57 million fine for breaching the strict new privacy rules implemented by the European Union, according to Business Insider.
Google was the first tech giant to be hit with fines after the implementation of the new General Data Protection Regulation (GDPR) last May 2018. According to the French regulatory body, the National Data Protection Commission, Google was fined for the “lack of transparency, inadequate information and lack of valid consent,” regarding the way Google uses collected personal data to customize its ads.
However, Google is planning to fight back. In a statement emailed to news website Politco, Google says, “We’ve worked hard to create a GDPR consent process for personalized ads that is as transparent and straightforward as possible, based on regulatory guidance and user experience texting. We’re also concerned about the impact of this ruling on publishers, original content creators and tech companies in Europe and beyond. For all these reasons, we’ve now decided to appeal.”
With the way things are going, it seems like Google is not the only one who’s going to get hit with fines. Some of the companies that may soon be fined include Amazon, Netflix, and even Equifax and Experian. The new privacy rules are strict about the way information is collected and stored online, so many companies may have to change their entire policies in order to accommodate the new GDPR.