Credit: Envato
Amazon just made life a whole lot easier for its millions of marketplace sellers.
In a move that blends cutting-edge tech with practical seller needs, the retail giant has introduced a new generative AI-powered tool called Enhance My Listing. This tool is designed to help sellers effortlessly improve their product listings by filling in missing information, optimizing content, and even keeping up with seasonal trends. And the best part? It’s already rolling out to select U.S. sellers.
What Is “Enhance My Listing” and Why Should Sellers Care?
If you’re an Amazon seller, you already know the grind: managing dozens (or even hundreds) of product listings, constantly tweaking descriptions, updating attributes, and ensuring every little detail is accurate. It’s time-consuming and sometimes overwhelming. That’s where Enhance My Listing comes in.
This new tool uses generative AI to scan your product listings and suggest enhancements—ranging from catchy product titles and detailed descriptions to missing attributes like size, color, or material. It even considers customer engagement patterns and seasonal trends to tailor its suggestions.
Sellers don’t have to give up control either. You can accept the AI’s suggestions, tweak them, or reject them entirely. Think of it as a very smart assistant who’s read every customer review and knows what works on Amazon.
Powered by Amazon Bedrock AI
Enhance My Listing runs on Amazon’s own generative AI platform, Amazon Bedrock, which pulls insights from across the marketplace. It uses this data to provide context-rich suggestions designed to appeal to shoppers and boost discoverability.
This isn’t Amazon’s first AI rodeo, either. The company began testing AI tools for sellers back in 2023, starting with a description generator. Earlier in 2024, it added features like the ability to create a product listing just by uploading a single photo or pasting a link from another website. It’s all part of Amazon’s push to remove friction from the selling process.
900,000 Sellers and Counting
Since these AI tools launched, Amazon says more than 900,000 sellers have tapped into their power. Even more impressively, sellers reportedly accept the AI’s suggestions over 90% of the time. That’s a huge signal that the content is not only helpful but also practical enough to use with minimal edits.
That said, experts remind us this doesn’t always guarantee perfect accuracy—it’s always smart for sellers to give things a quick review before publishing. Still, it’s a huge time-saver for busy businesses.
Everyone Wants in on the AI Game
Amazon isn’t the only player investing in AI to help online sellers. Tech heavyweights like Google, Meta, eBay, and Shopify have also launched AI-powered tools aimed at automating content creation, marketing, and customer engagement. Meanwhile, startups like Avataar and Superscale are carving out their own niche by helping brands create AI-driven visuals and marketing materials.
Amazon’s Enhance My Listing tool is more than just a smart feature—it’s a glimpse into the future of e-commerce. As sellers continue to juggle competition, content demands, and shifting consumer behavior, tools like these offer a serious leg-up.
If you’re a seller on Amazon, now might be the perfect time to let AI take some of the heavy lifting off your plate. After all, when your virtual assistant knows what your customers are looking for—before they even search—you’re already ahead of the game.
