Credit: Envato Elements
Pocket FM, the India-based audio platform that’s quickly becoming a go-to destination for listeners, is turning up the volume on innovation by embracing artificial intelligence (AI). With over 200,000 hours of content already in its library, the company’s CEO, Rohan Nayak, says they’re just getting started. AI is helping Pocket FM pump out original content faster, cheaper, and with more variety, making sure there’s something for everyone.
AI Supercharges Content Creation
Teaming up with ElevenLabs, Pocket FM is using AI to transform written stories into binge-worthy audio series at lightning speed—five times faster, to be exact. And it’s not just about speed. Pocket FM’s AI tools are adapting stories for global audiences by handling cultural nuances, so whether you’re in New York or New Delhi, the content feels just right. Talk about leveling up accessibility!
Your New Favorite Writer’s Room: AI
Writers, rejoice! Pocket FM’s not leaving you out. They’ve created an AI-powered “creative assistant” that acts like a brainstorming buddy. Need help plotting a twist? Struggling with pacing? This tool has your back, offering insights based on what’s been a hit with listeners before. It’s like having a whole writer’s room at your fingertips—without the coffee runs.
Spotting the Next Big Thing
Here’s where it gets really cool: Pocket FM is building a “blockbuster engine.” It uses data to predict which stories are primed to blow up. Think of it as a crystal ball for hits. By identifying potential smash shows early, Pocket FM is staying ahead of the game—and giving listeners more of what they love.
AI Isn’t Without Its Challenges
Of course, it’s not all smooth sailing. Nayak admits that while AI brings speed and efficiency, it’s easy to overproduce and end up with content that doesn’t hit the mark. Striking the right balance between quality and quantity is key to making sure the best stories shine through. Critics, like writer and lyricist Puneet Sharma, also point out that AI can’t replace the creative growth writers experience through trial and error. Fair point, right?
What’s Next for Pocket FM?
With over 40,000 series already live and millions in revenue rolling in, Pocket FM isn’t slowing down. Backed by big-name investors like Lightspeed Ventures, Tencent, and Times Internet, the platform is on a mission to scale up its content, create even more hit shows, and reach audiences worldwide. Competing with heavyweights like Audible and Kuku FM? No problem—AI’s got their back.
In a world where audio entertainment is booming, Pocket FM is showing that AI isn’t just a tool; it’s a game-changer. And with their innovative approach, they’re not just keeping up—they’re leading the charge.
