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What to Expect from Apple’s Keynote Event

Credit: Apple

How much fruit is on this year’s tree?

Despite everything that’s going on in the world (and there’s a lot), it’s a pretty good time to be a tech company. Everyone needs the newest electronics when they can’t go outside to socialize, after all. Apple’s been doing pretty well for themselves, bringing in record profits and seeing consistent increase in their stock values. To that end, it’s as good a time as any for a new Apple event to give us a peek into what’s still coming.

Apple’s keynote event, simply titled the “Apple Event,” will be held on September 15, next Tuesday. It’ll be an all-online event, livestreamed on a currently undisclosed platform, though YouTube’s probably a safe bet. The tagline for the event is “Time Flies,” which is fitting, since I haven’t left the house in six months, yet it feels like it’s only been a few weeks.

So what are we in for at the Apple Event? Well, let’s address the elephant in the room first: we’re probably not going to see the iPhone 12, at least not yet. Rumors were circulating that it’d make an appearance, but according to several journalistic sources, including Bloomberg’s Mark Gurman and BuzzFeed’s John Paczkowski, we ain’t getting anything new on the iPhone 12 until October at least.

In lieu of the iPhone 12, what else is there to expect? The major suspects are the new Apple Watch 6 and the iPad Air 4. As with the iPhone 12, rumors have circulated that one or both of these devices would receive a formal announcement this month. In fact, many were expecting the announcement to come without much fanfare, so the theory is that the Apple Event was announced instead of just coming out with these new doodads. If they do show up, nobody’s quite sure what new features they’d bring to the table, but hey, new tech.

Some tech-heads have hopes that Apple will have something to say about the rumored AirTags, little electronic ID things that allow you to track anything they’re attached to like a Tile, albeit with some more advanced features like AR camera marking. Nothing has been confirmed as of yet.

The Apple Event will broadcast on September 15 at 10 AM Pacific time, 1 PM Eastern time, and 6 PM British Summer time.