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EU Threatens to Suspend TikTok Lite’s Money-for-Views Program Over Addiction Fears


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The European Commission, the executive arm of the European Union, has issued a stern warning to TikTok regarding its “Task and Reward Program” within the TikTok Lite application, expressing concerns over potential addictive effects and inadequate age verification measures.

TikTok Lite, a recent offering by the Chinese social media company ByteDance, has introduced a feature allowing users aged 18 and older to earn rewards by watching videos and completing specific actions. However, the EU has raised alarms about the risks associated with this initiative, particularly regarding the addictive nature of the platform and the vulnerability of children due to insufficient age verification mechanisms.

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