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OkCupid Admits To Facebook-Style Experimenting On Customers

Weeks after Facebook Inc admitted to misleading users in a psychological study, top U.S. matchmaking website OKCupid said it regularly mismatches users to test its technology.

Co-founder Christian Rudder wrote in a blog post, “When we tell people they are a good match, they act as if they are.” Conversely, couples told they were bad matches, even when OkCupid’s algorithm showed the opposite, were less likely to exchange four messages.

In this article:android software, Christian Rudder, facebook inc, iac/interactive corp, Online Dating Service, san francisco, social network service, technology news, united states, virtual communities

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