With innovations like self-tying laces and 3D printing, shoe companies are moving into the future with sophisticated technology. The latest brand to adopt a new high-tech form of manufacturing is Reebok. The popular shoe company will now use liquid factory to streamline production and keep up with consumers. Their ultimate goal is to shift from mass production to custom design. Aside from being focused on production, they are also concentrating on sustainability by launching a line that uses 100% recyclable materials.
