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OkCupid Admits To Facebook-Style Experimenting On Customers


 
Weeks after Facebook Inc admitted to misleading users in a psychological study, top U.S. matchmaking website OKCupid said it regularly mismatches users to test its technology.

Co-founder Christian Rudder wrote in a blog post, “When we tell people they are a good match, they act as if they are.” Conversely, couples told they were bad matches, even when OkCupid’s algorithm showed the opposite, were less likely to exchange four messages.

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