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TikTok is shaking things up again — and not just with its algorithm.
The short-form video giant confirmed it’s testing a brand-new feature called “Bulletin Boards,” a one-to-many messaging tool that looks very familiar if you’ve used Instagram’s Broadcast Channels. This new tool allows creators and brands to share text, image, and video updates with followers who can respond — emoji-only style.
Think of it like a VIP channel for creators to drop behind-the-scenes content, sneak peeks, or direct updates — all without needing to make a full-blown TikTok. Followers can’t comment or post, but they can react, making this a focused, curated experience.
Early testers of Bulletin Boards include People magazine, Paris Saint-Germain F.C., and the Jonas Brothers — not a bad lineup for a test run.
Social media fans might notice a trend: this is yet another case of platforms “borrowing inspiration” from one another. TikTok added Stories in 2022. Instagram introduced Reels in 2020. Now, it’s TikTok’s turn to channel (pun intended) Instagram’s 2023 Broadcast Channels.
While it’s unclear if Bulletin Boards will become a permanent fixture, TikTok hasn’t ruled out expanding its features — think polls, Q&As, or exclusive drops. If the test gains traction, expect more interactive tools to roll out.
Meanwhile… TikTok’s ownership saga continues to twist and turn.
Former President Donald Trump stirred headlines again this weekend by claiming, during a Fox News interview, that he’s found a buyer for TikTok.
“We have a buyer for TikTok, by the way,” Trump said, before adding that China’s approval (and President Xi’s blessing) might be needed. As for who the buyer is? Trump teased that we’ll find out “in two weeks” — his signature timeline.
So far, he hasn’t named names, but in the past, he’s floated tech titans like Larry Ellison and Elon Musk as potential suitors. Though Musk, currently busy with his AI and Mars ventures, seems less likely.
While the sale situation remains in limbo, TikTok continues to evolve as a platform, and Bulletin Boards signal the company’s ongoing push to give creators more tools to engage and grow their communities — regardless of who’s signing the checks.
