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VSCO is stepping up its game in a big way. After a successful limited release in Ireland, Australia, and New Zealand, the company is now rolling out its iPhone camera app, Capture, to users worldwide. This marks a major moment for the creative community, as it’s the first brand-new app from VSCO in over ten years — and it’s packed with features designed to help photographers take their images to the next level.
But that’s not all — VSCO is also doubling down on its commitment to supporting creative professionals by acquiring The Freelance Photographer, a platform that offers both online and in-person workshops focused on photography, videography, and building a sustainable creative career.
A Powerful New Camera Experience
Capture isn’t just another camera app. It’s built with VSCO’s signature aesthetic and creative control in mind. Users can shoot with over 50 gorgeous presets, experiment with real-time effects, and fine-tune their images using manual controls like shutter speed and exposure. Capture also supports RAW and ProRAW formats, giving creators the flexibility they need to perfect their shots. And with VSCO Cloud integration, syncing and organizing your photo library has never been easier.
Empowering the Next Generation of Creatives
Alongside the global launch of Capture, VSCO is making a bold move with its acquisition of The Freelance Photographer — a resource-packed platform designed to help photographers and videographers thrive. Whether you’re just starting out or looking to level up your business skills, the platform offers tailored coaching, an engaged community, and tools built to turn passion into profession.
“There’s a clear gap in the market for business education and industry-specific guidance for emerging photography professionals who are looking to secure sustainable client relationships,” said Eric Wittman, CEO of VSCO. “The Freelance Photographer serves as a long-term career partner to creatives, offering a comprehensive education, a supportive community, as well as the tools and insight they need to turn their craft into a career.”
Courses start at $208 per month, with premium plans ($625/month) offering access to 50+ tools, exclusive content, and personal mentorship from founder Paul Weaver.
Building a Home for Creative Professionals
The acquisition aligns perfectly with VSCO’s recent direction. In the past year alone, the company launched VSCO Hub — a platform connecting photographers with potential clients — and VSCO Sites, which helps creatives showcase their portfolios online. More recently, VSCO Canvas was introduced, offering a collaborative space to design moodboards and plan visual projects.
With Capture now in the hands of photographers across the globe and a new education platform under its wing, VSCO is clearly evolving from a photo-sharing app into a full ecosystem for visual creators.
Whether you’re shooting your first portrait or booking your tenth client, VSCO wants to be right there with you — helping you not just create beautiful work, but build a meaningful career around it.
