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TikTok, the leading destination for short-form mobile video, is excited to announce its partnership with gamescom 2024, the world’s largest event for computer and video games. This collaboration aims to spotlight and elevate the vibrant gaming community within TikTok and beyond.
Scheduled for August 21-25 in Cologne, Germany, gamescom 2024 is set to be a landmark event, building on last year’s impressive attendance of over 320,000 visitors. TikTok’s partnership with gamescom will enhance the experience with unique activations, both online and offline, engaging a global audience of gaming aficionados.
Exclusive TikTok and gamescom Collaborations:
- Game on LIVE Campaign: Prior to and during gamescom, TikTok will launch the “Game on LIVE” in-app campaign featuring popular creators, exclusive video content, and interactive opportunities.
- TikTok Booth in Hall 10.1: Spanning 300 square meters, the TikTok booth will feature two LIVE streaming rooms equipped by Elgato and CORSAIR, a gaming area showcasing titles from top developers like 10:10 Games, KRAFTON, and SEGA, and a LIVE stage for talks and panels about gaming on TikTok.
- Interactive Fan Experiences: Attendees can look forward to a plethora of activities including cosplay showcases, exclusive gaming giveaways, and a special Pokemon GO Gym event.
A Hub for Gamers on TikTok: TikTok continues to be a pivotal platform for gamers, with hashtags like #Gaming drawing over 45 million posts. LIVE gaming streams on TikTok have amassed an average of 76 million views daily over the past month. The platform not only fosters content discovery but also actively engages users in content creation, with 41% of gamers on TikTok having produced their own gaming videos.
