Facebook took the initiative to use this year’s Consumer Electronics Show to further educate its advertisers about utilizing the different opportunities on the social media platform.
Facebook, first launched in 2003 by its co-founder Mark Zuckerberg, is now the biggest social media site in the entire world. Right now, it has over 2.23 billion monthly active users, more than 30% of the entire world’s total population. This means that when it comes to advertising opportunities, Facebook is absolute gold.The social media site emphasized two of its key products that are not often utilized by businesses, companies, and entrepreneurs.
Story Advertisements
Story advertisements are a brilliant idea for two main reasons: one, Stories are naturally short and if your ad is good, it’s less likely for people to skip it; two, most people watching Facebook Stories don’t even notice that they’re already viewing an advertisement, especially if they’re on a Story binge. Facebook is now giving training to marketers and brand creatives to create more effective Story ads. Some of the best practices for advertisers as suggested by Facebook include “clearly communicating a simple message; calling out products as early as possible; not requiring sound; and incorporating swipe-up functionality with opportunities for users to engage further.”
Video Advertisements
Advertisers typically pay more for video ads– that’s a fact. Because of this, Facebook has been letting their advertisers control where exactly they want their ads to appear in videos. One example of this is the In-Stream Reserve program which “limits ads to run across video content from a couple hundred premium publishers and creators.”
Facebook still has a lot of room to improve, but we’re glad to see that they’re taking the necessary steps to make things better for everyone on the platform, including advertisers.
