The company floated the idea during an earnings report.
The notion of integrating NFTs and blockchain technology with video games has been met with… mixed responses, to put it diplomatically. While the idea of it is potentially very profitable (or at least people on Twitter keep telling me it is), NFT and crypto-centric games have proven to be unpopular not only with the gaming public, but with storefront managers like Valve, who recently banned NFT games from Steam. Even so, Ubisoft won’t be deterred in their pursuits.
During an earnings report last week, a Ubisoft spokesperson noted the company’s interest in creating games utilizing blockchain technology. “This long-range exploration ties in with Ubisoft’s constant search for innovation and new ways to empower players as true stakeholders of its worlds. It also gives Ubisoft the perspective to reflect on the best ways to overcome blockchain’s initial limitations for gaming around sustainability and scalability.”
— Ryan Brown 📼🎮 (@Toadsanime) November 1, 2021
The company’s CEO, Yves Guillemot, chimed in to explain how this would affect the future of the company and its games. “[Blockchain] will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot. So we’ve been working with lots of small companies going on blockchain and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players there.”
Ubisoft recently penned a partnership with Animoca Brands, an NFT and blockchain-focused startup that created the game The Sandbox, which utilizes NFTs as part of its framework.