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Google just dropped a fun new app that could change the way you shop—or at least how you imagine your next outfit. Introducing Doppl, a fresh experiment from Google Labs that lets you see how clothes might look on you—before you ever step into a dressing room.
Currently available on iOS and Android for users in the U.S., Doppl is a virtual try-on app that uses AI to bring your fashion daydreams to life. Think of it as your personal styling assistant… that happens to live in your phone.
How It Works?
Getting started is easy (and kind of fun):
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Upload a full-body photo of yourself.
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Snap or upload pictures of outfits you like—maybe a screenshot from social media, a dress your friend was wearing, or something hanging in a thrift store window.
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Let Doppl do its thing.
Using some behind-the-scenes AI magic, Doppl will generate an image of you wearing the outfit. Want to see how that flowy jumpsuit looks in motion? The app can even turn that static image into an AI-generated video so you can watch your digital twin strut in style.
You can save favorite looks, flip through past try-ons, or share your virtual fashion finds with friends (and maybe settle some group chat debates before committing to that neon blazer).
Why It Matters?
Doppl isn’t Google’s first foray into virtual try-on tech. Google Shopping already offers features that let users preview clothes on a variety of model body types. But Doppl takes it a step further—letting you see the outfit on yourself, not just someone with a similar build.
By spinning this into its own standalone app, Google is hoping to make it more accessible and fun to experiment with fashion. Plus, as an experimental release under Google Labs, Doppl also gives the tech giant a valuable testing ground to explore how we interact with virtual fashion tools—and what that means for the future of online shopping.
A Few Notes
Because Doppl is still in its early stages, it’s not perfect. As Google notes, fit and clothing details might not always be 100% spot-on. So while Doppl is a fun way to experiment with style, it probably shouldn’t replace your favorite fitting room just yet.
Also, there’s no word yet on when Doppl might roll out beyond the U.S.—but if it catches on, expect to see more features (and perhaps more availability) down the line.
The Bottom Line
Doppl feels like a glimpse into the future of fashion—where scrolling through outfit inspo turns into something interactive, personalized, and genuinely helpful. Whether you’re planning your next closet refresh or just want to play dress-up from your couch, Doppl might be your new go-to style sidekick.
