Bowser pledged that the higher price is indicative of the game’s content.
We’re only two months away from the hotly-anticipated sequel to Nintendo’s The Legend of Zelda: Breath of the Wild, The Legend of Zelda: Tears of the Kingdom. After first being teased several years ago, Nintendo finally gave us the release date last year, as well as a carefully-controlled release of details on the game. However, with the game’s release date also came its price, and in a first for a Nintendo game, Tears of the Kingdom will cost $69.99 instead of the usual $59.99.
In an interview with the Associated Press, Nintendo of America President Doug Bowser addressed the higher price and assured fans that it was for a good reason. “We look at what the game has to offer. I think fans will find this is an incredibly full, deeply immersive experience. The price point reflects the type of experience that fans can expect when it comes to playing this particular game. This isn’t a price point that we’ll necessarily have on all our titles. It’s actually a fairly common pricing model either here or in Europe or other parts of the world, where the pricing may vary depending on the game itself.”
Nintendo's Doug Bowser says Zelda: Tears of the Kingdom's $70 price tag reflects its "full, deeply immersive experience." https://t.co/3s3QaoibHs pic.twitter.com/xLstX2rgPX
— IGN (@IGN) March 13, 2023
This is in line with previous statements from Nintendo that “the suggested retail price for any Nintendo product on a case-by-case basis.” Nintendo is still keeping details on the game close to their chest, confirming to the Boston Herald that while they will be appearing at the PAX East convention later this week, they won’t have anything to say about Zelda there. We’ll just have to wait for the game to release on May 12.