Just because they’re rivals doesn’t mean they can’t play tennis now and then.
Game streaming services are becoming more and more prominent, thanks to the rise of online gaming and fast connection speeds. New demands require new strategies, however, especially in a competitive world like ours. Perhaps it is due to this why rival companies Microsoft, which manufactures the Xbox, and Sony, which manufactures the PlayStation, are teaming up together to bring new innovations to the masses in the near future. More specifically, Sony will supposedly host its upcoming game streaming service on Microsoft’s Azure cloud service.
Although the two can be considered ‘bitter’ rivals in the gaming industry, Kenichio Yoshida, chief executive of Sony, says that the relationship between the two companies has actually been rather good behind closed doors. “For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas.”
“I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content.”
Satya Nadella, chief executive of Microsoft, affirms this. “Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation.”