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Apple Reportedly Exaggerating iPhone Battery Life


Curse you, consumer-approved statistics!

It’s not unheard of for phone manufacturers to exaggerate things a little bit. Consumers already know that most of the time, self-provided ratings are all just a marketing ploy. Nowadays, we have to take everything with a grain of salt. You’re not really expecting that much out of a device, are you?

However, it seems like Apple exaggerated things a little too much, at least according to a new report published by Which?, a UK-based advocacy group that aims to reveal the truth about consumer products such as electronic devices, home appliances, and other items.

It turns out that Apple is actually over-reporting the results of maximum battery life tests of its own iPhones by up to a whopping 51%. This is certainly worrisome, as it means that if an Apple advertisement says that a certain iPhone model can last up to 15 hours, you can realistically only expect about 10 hours out of it.

Which? conducted tests on nine iPhone models and found that they were all unable to last as long as Apple claimed them to do so. It’s especially true for the iPhone XR, which lasted for 16 hours and 32 minutes as opposed to Apple’s 25 hours.

Apple refutes the claim, however, saying, “We rigorously test our products and stand behind our battery life claims. With tight integration between hardware and software, iPhone is engineered to intelligently manage power usage to maximize battery life. Our testing methodology reflects that intelligence.”